I’m happy you stopped by!

"Welcome to my website! I’m happy you stopped by!" Phew. Glad we clarified that because your visitors already started to think you really don’t want them there. Joking aside, the time people are willing to spend on your website is limited. Not only might they get bored with irrelevant info or jargon (things you can control), but they also might get interrupted by a phone call, a train stop where they need to get off, or a kid asking for a snack (things you can’t control, aka "life"). That’s why you need to make every second count. Everything on your website – every word, every button, every image – needs to have a purpose. This purpose can be different: to entertain, to inform, to spark an emotion, to prompt an action, etc. But if you have elements and text with no purpose, you’re wasting people’s time and your own money. It’s especially true for meaningless text, such as: (A) Things that are implied, like "Welcome to my website", "I invite you to look around", etc. Want your visitors to feel welcome? Value their time and offer them relevant information right away. (B) Things that don’t mean anything concrete. Your visitors can’t imagine anything concrete when they read things like "high-impact solution", "results driven" or "digital space". Want to inform? Use words that are specific enough to create a clear picture in your visitors’ minds. Because if they can’t imagine it, they won’t buy it. This is a true story of how asking the right questions cost me the job. A small business owner wanted me to review her website. We agreed on the fees, and she asked me to send her the contract. Together with a contract, I sent her a questionnaire I always send before I review a website to learn more about her business and target audience. After a couple of days, she emailed me saying that she’d decided to change her business strategy and will be changing the website, too. So, a review right now won't make sense. I wasn't surprised. Her website was a mess, and I can imagine that after reading my questions she saw why. So, what questions exposed the flaws of a website without a review? Here are some of them: (1) Could you please explain your offer in a couple of sentences? (2) What is your unique value proposition? Why should someone hire you and not your competitor? (3) Who is your ideal client? (4) What is your strategy for getting new clients through your website? (5) What is your current monthly traffic and your main traffic sources? (6) Who are your competitors? Can you answer all these questions confidently? Are you still happy with your website and the way you’ve structured your offers? P.S. Needless to say, I now send that questionnaire only after a contract has been signed.

Search Engine Optimisation in Aberdeenshire

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Getting listed is free, though you can also set up an ad with Yellow Pages to take advantage of their traffic. The site offers apps for smartphones and mobile devices, which means you can increase your visibility even more. Just scroll down the main page and click on Get a Free Listing to get started.

InfoUSA

This directory site is extremely useful for local businesses. InfoUSA provides 90% of in-car navigation systems, so it is well worth being found on their directory. In addition, InfoUSA provides 85% of the information found in directory searches.

Adding your listing is very simple and only takes a short amount of time. However, the benefits are great and you should see more traffic. In addition, you’ll have another citation available to your company.MerchantCircle [15] MerchantCircle can help you become more noticeable in the search results and may improve your rankings. Not only do you get a local listing with a blog and coupon or newsletter options to add to it, you also can have customers rate your business. Adding images and video makes it very simple to impress Google.

You can include your business on MerchantCircle for free and adding a listing is quite simple.

Search Engine Optimisation in Hertfordshire

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Renfrewshire Website Optimisation

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Website Optimisation for Selkirkshire

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Search Engine Optimisation in Somerset

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South Glamorgan Website Optimisation

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Search Engine Optimisation in Staffordshire

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SEO Services for the Stirlingshire area

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Search Engine Optimisation in Surrey

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SEO Services for the Sutherland area

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Many businesses in these towns and cities around the UK have found that SEO actively propels their websites up the search engine rankings so that their customers find them and choose to do business with them.

Search Authority have a great track record for dramatically boosting natural search engine rankings using only ethical SEO techniques and strategies that Google and other search engines consider to be acceptable.

We focus on your website visitors and provide them with the information that they want while also enticing them to buy from you.

If you'd like to a no-obligation chat about ranking your website on page 1 on Google then drop us a line and we'll get back to you shortly.

SEO Services for the Tyne and Wear area

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SEO Services in Warwickshire

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SEO Services in West Midlands

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West Sussex Website Optimisation

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SEO Services in Wigtownshire

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Website Optimisation for Wiltshire

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SEO Services in Worcestershire

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"But I really like how my slider looks!", wrote my client to me after I reviewed his website and told him to kill that carousel in the homepage header. I understand. I like how it looks too, Greg. But that’s the only good thing about it. Fact, proven by numerous case studies: Sliders, aka "carousels", aren’t effective in communicating important stuff (or getting people to click on them, for that matter). They rotate faster than your prospects are able to absorb the info. Homepage header carousels. Client logo carousels. Testimonial carousels. They have no place on an efficient website, because self-moving elements drive your visitors crazy harm the user experience:   Animated post carousels usually result in fewer clicks.   Testimonial carousels don’t give your visitors enough time to read. Client logos that fly in and out keep your visitors from reading further, while they stare at your moving logos wondering whether there’s more to come.   Your visitors are likely to ignore the moving elements because they automatically assume they’re ads.   It’s just plain annoying for your website visitors to lose control of the user interface when things move around by themselves. "But uses a slider in its header!" Sure, but the company that owns this website:   Is famous (and you aren’t) and has many repeated visitors who already know their value proposition (and you don’t)   Has A/B tested that slider and has statistical proof that it’s better than a static image with text (have you?) Want a slider on your website? A/B test it. Or, at least, become famous. I still remember this embarrassing moment as if it were yesterday. We were practicing our dance moves for a concert in high school. I decided to remember my ballet past and did what was supposed to be a grand jeté (a split jump). As the last time I did ballet was ten years ago at that point, my jump had the grace of a hippopotamus jumping over a puddle. I was well aware of this but decided to play it cool. "Awesome, huh?", I said to the teacher supervising the practice. #awkwardsilence Easy, isn't it? Isn't it great? How awesome is that? This is you making your prospects feel awkward if they don't share your sentiment. And although it's great when your copy evokes emotions, ‘awkward’, ‘patronized’ or ‘talked down to’ is not what you want your prospects to feel. Want your prospects to feel excited about your offer? Don’t tell them how to feel. Instead, tell them:   How your offer solves their problems by phrasing features through benefits   How it makes their lives better by painting the picture of their lives after they buy it   What your customers / clients think about you / your product by including credible testimonials