Hook an audience and engage them from the offset

If you're delivering a pitch or presentation, telling a story provides a break for the audience and as stories are memorable your audience will at least remember your story even if they forget everything else. Messages delivered as stories can be up to 22x more memorable than just facts. That's why storytelling for business is so successful. What can you help people learn how to do?

Each type of story has its appropriate context. Our brains are wired to create a narrative. Put together a guide to the most common things you get asked about. If customers can see themselves as characters in your story, they’ll be more likely to adopt your product and experience the transformation you offer. Be a more skilled and confident communicator.

When preparing to give a presentation you need to remember that it should be a discussion between you and your audience, not just a long talk straight from a PowerPoint presentation. Be able to 'hook' an audience and engage them from the offset. For example, if you’re trying to get an event company to switch vendors to your organization, you might highlight the stats on the number of events you’ve serviced with a story — perhaps about a time that you made a customer’s party go off without a hitch, and how that event changed your client’s life. The best storytellers are closest to the front lines, whether in service, product, or sales.

As a leader relates a story, they are not only helping make sense of issues for their team, they are also imbuing them with meaning – sharing what’s important, what the business priorities are and what these mean at a personal level to the team and their leader. Stories serve different functions and uses: to entertain, to inform or to unify. When you tell a story that has the same overarching metaphor as your presentation (for example: perseverance in the face of adversity), it’s like couching your information in a great play or movie — not only will your message be more memorable, but you’ll keep your audience engaged.

Gain knowledge of the structures of effective storytelling in business. Draw people in at the top, and tell part of your story in the Introduction of your presentation. Consider the assets you have at your disposal and let’s look at them with a new lens.Once you’ve re-worked your visual storytelling approach and integrated video components and interactivity into your content, it’s time to re-engage people with your new and improved offerings. Explore the power of language and the relationships it builds. Latly remember to answer the question: Who are the people in the story really?