My thoughts on reporting here and there

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. Links are integral for connecting each piece of content, ultimately leading to a potential sale. But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level.

Identify What’s Working and What Isn’t with regards to URLs

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. Be leery of tools that produce junky code that loads slowly. Remember that,ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page.

Content distribution best practices

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Most companies use SEO to increase website traffic, which in turn, increases revenue. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. You can read an onsite SEO beginners guide here. I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. There are a variety of factors that are used to assess this, and keyword usage is one of them.There was a time when keyword stuffing actually worked, but now it is considered a black-hat tactic.

Set a bare minimum expectation for repurposed content

Gaz Hall, an SEO Expert from SEO York, said: "Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. The best directories are the ones that also provide useful information for your potential customers.

My thoughts on reporting

It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and your keywords, where your competitors are not operating. It may also be that you find keywords for which it is worth joining the competition. Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Blogging isabout quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content.

Consistent doesn't mean identical. when you're discussing quality

That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. And, then, a little bit of on-page optimization.