Many webmasters only want to rank well for single words (rather than chains of words). One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Bad. A shallow,highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices.
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The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed from the index or before any of the pages do get indexed.
Authority Websites through Google Search Console
Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say that not including visuals is a colossal mistake. What could you do to extend your content’s lifespan? Are they keywords with a history of high click through rates (CTRs) and conversion? One way to approach SEO is to write catchy headlines. That becomeseven more valuable when you consider that only 8.5% of all traffic makes it past the first page. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site.
Optimise your site, paying special attention to bounce rates
According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! It’s super tempting to right (perceived) wrongs online. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. Be cautious of sites offering “exclusive placement” for pay. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice.
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If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords and long-tail keywords. Look at who is on top, then run reports on what they’re linking to and who is linking to them. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text).
Great ideas about bread crumbs to share with your colleagues