Establish intuitive information architecture by considering sitemaps

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. If you want your website to rank well on Google, you’ll need to post high quality content. You will need to present information in an easy-to-follow fashion. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it.

Make it sufficiently broad in terms of link building

However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. Search Engine Optimisation (SEOis a great tool for attracting new visitors to your website. If you’re on page five of Google; there’s only a small chance customers will be visiting your website via the search engine. Ideally you want to be ranking on the first page, how do you do that? Simple, on page SEO. The user value of this content is rather limited. The advice is to avoid duplicate content issues if you can and this should be common sense. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy.

Layout, formatting and web crawlers combine to make great SEO

TV ads, radio, print and even social media). Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered. Anchor text diversification is all about not having the text links. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. e. If you think about things from a business perspective first, your SEO effort will be all the more effective.

Edit heavily to avoid repetition

According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "Link building is also spreading brand awareness and capturing referral traffic." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Another way to guide readers to your evergreen content is by linking to it on other pages of your website. Add internal links to your cornerstone content throughout other blog posts and pages. If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or unique information. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet).

Establish intuitive information architecture by considering sitemaps

Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. Whatever kind of content you’re creating, whether it’s a traditionally laid-out post or a listicle, you need to know when and where you’re going to include your chosen information. Thecreation of effective link bait boosts traffic and leads to higher rankings. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see:

Online marketing changes quickly when it comes to site submissions

small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all. Do your homework. It will pay off. Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google.