Focus on performance and user experience this year

There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen. One of them is Social engine optimization. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later.

What everyone ought to know about web 2.0

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. The solution to this issue?

Are you up to date with the latest guidelines on doing keyword research?

Backlinks can bring in highly targeted, valuable traffic from referring websites. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ Most SEO consultants are looking to build backlinks. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. But this is a challenge because social sites can pop up and grow to tens of millions within months.

Maybe page impressions will be a thing of the past

According to SEO Consultant, Gaz Hall: "The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind of searcher and what content they are looking for.

Try to target a hungry crowd by paying attention to backlinks

Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. If you have different sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs.

Establish intuitive information architecture principles

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? In its simplest terms, it’s to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that query, topic or question that has been searched for. Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost.