Provide value information rooted in your initial strategy and use reporting as part of this

High authority links are great, but in my opinion, relevant links win the game every time. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion.

Fun with scraping for now

If every company has a product, then Google’s product is information; The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. It often helps to increase the length of the content of your web pages.

Unlocking the mystery of landing pages

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. How to fix Google penalties. Exact match Domains (EMD)  The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural.

Little known ways to improve positioning through the use of search queries

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "A search engine results page (SERP) typically contains 10 Web results for a query. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign.

Understand about LSI

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Testimonial linkbuilding is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have…

Provide value information rooted in your initial strategy and use reporting as part of this

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. Your SEO strategy needs to be a continuous process. In the best case scenario, a site visitor turns into a paying customer. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign.