Every site has a sphere of relevance. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? You need to understand where you are now in order to accurately assess your future rankings.
Its all about social media
It’s important to have your keywords in titles, URLs, subheadings and body text. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts.
Small but important things to observe about splogs
Typically, people visit Google to help them solve a problem or they’re looking for a specific product. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business or service. Are internal links as valuable as external links? In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. A great and fast way to convey your goal is by using headlines and taglines.
Losing Focus on local search
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. By spring 2013, Facebook and Google+ added hashtags. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data.
The broken link-building method aided by Google algorithms
Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information
Establish intuitive information architecture by considering backlinks
Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site.