The title tag is a visitor's first exposure to your site

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. If Googledecides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites.

Over-optimizing the internal links on your website will raise a red flag

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. Many SEO’s still believe that PR exists in some form. Essentially, PR is a score of the strength of a website’s backlink profile. Another quick, and valuable SEOtactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Removing the duplicate content can have a very positive influence on the rankings of your pages.

Focus on one or two keywords per blog post

One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Why do you need a Freelance SEO Consultant Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs).

How do your SEO and content marketing efforts complement each other?

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad.

Useful, high quality, relevant content

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site.

The title tag is a visitor's first exposure to your site

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Optimise your website content for the best organic reach possible. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought.