Entries from 2018-03-05 to 1 day

The title tag is a visitor's first exposure to your site

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. If Googledecides a site no longer adheres to its quality guidelines, they may…

Rank Content in Google's Featured Snippet

Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, b…

Write less, repurpose more

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. “Dwell time” is the amount of time visit…

Hummingbird also impacts long-tailed search queries

Great content must start with specific intent (particularly, a very interesting topic). Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using al…