Voice recognition adds another key advantage to mobile devices for search

This ensures you will have a loyal band of followers who promote and appreciate your work. Google pays attention to third-party expert testimonials from independent sources - reviews, references, news articles. Recommendations from profess…

Industry giants can run hundreds of different websites with millions of web pages

Providing excellent service is key to the review process. Always begin a content strategy around the top ROI products. Could storytelling in business be of real value to your business? The prospect of Google penalties strikes fear into the…

By improving the user experience, you will drive more traffic to your site and keep leads on it longer

Add buttons for sharing your content in social media. You need people to know who you are and what you have to offer. If you search on Google for SEO specialist you'll be presented witha plethora of options. Moving on from generic keywords…

Be sure to focus on these sub-types of content as well

Which blogs should you collaborate with? Unless you're willing to risk the future of your entire business, you should steer clear of black hat SEO techniques at all times. Children love playing on outdoor fitness equipment - didn't you whe…

Be under no illusions, advanced SEO is a full-time occupation

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. You can also earn high quality backlinks by using highly relevant sources to your industry. Does storytelling in business really …

This is necessary because Google keeps bringing out new updates every now and then

If you look into the nitty-gritty about the things that affect your site's download and response time, you'll realize that it's basically all about creating a "clean" site. Most of a SEO-based budget will rely on content development. I und…

When done right, link building can be an extremely powerful way to boost search rankings

Vary the keywords that you use as anchor texts by using related keyphrases: brand your copy, and junk anchor texts such as "additional info," "click here," "check it out," etc. Google isadept at delivering a list of results based on what c…

Keep your links authoritative and relevant, and diversify your pool of external sources

Delivering your messages by combining different tools and types of media is an effective way to market your business, but you'll probably find it more affordable to lean heavily on a few communication tools where delivering your message re…

This could be one of the most expensive options you'll face

Some businesses don't like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. Failing to provide keyword relevancy and a good user experience will result in a negative rating and po…

Links are the soul of the Internet when it comes to forming a successful digital campaign.

Head over to Google Analytics and take a look at some of the most popular pages and blog posts of your site. Some organizations are only interested in SEO so that they can rank their content quickly and make some money in the short-term. D…

Enjoy similar ranking status on other similar search engines

The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Ten years ago, mobile devices didn't exist (or at least, weren't popular), so most sites were desig…

Marketers study the brand's image in order to identify its strengths and weaknesses

When your site launches, Google will have never heard of it, and it won't have your site indexed, which means you can't show up in any search results. The longer and more specific the keywords are, the higher your chances of ranking for th…

When a user clicks on a result in Google, how do they behave?

Can't remember? They go out of their way to produce really detailed, professional looking content. To help boost your business' profile on the internet, why not list in a Free UK Business Directory today? Does the content add an enormous a…

Brands are generally most interested in gaining follow links

Those 500 links need to be removed ASAP or your website and rankings could take a hit. In that way, you can say it indirectly helps with your search engine ranking. There is a lot of demand for raw materials for a pashmina and sometimes de…

Having an attractive site that has well designed sales funnel is one part of the puzzle

The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It's easy to fall into the trap…

The common belief of ranking high in the search results is changing rapidly

Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks. The technical side of international e-commerce continues to be challenging. What happens when you search for leased line pricing for insta…

Bad SEO is such sweet sorrow

When your website has evergreen content that's well-optimized for search engines, it ranks higher in search results. You can still get by with what you have. The feeling of being able to see correctly after your cataract surgery is a feeli…

On-page optimisation refers to the best writing and content implementation practices

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website po…

Search engine optimisation is always evolving - faster than we think!

Copywriters in today's internet marketing world need to be somewhere in between copywriters of old, who were focused solely on engaging content, and spammers who write nonsensical copy riddled with keywords, so that they can produce exciti…

Real SEO involves grasping the underlying metrics and logic that search engines use

If voice becomes a more common way to conduct searches, this may impact more site owners. If you're looking for a concise takeaway from this analysis, it's this: know that locally relevant links can increase your reputation in a specific g…

Don't start to over-optimise page titles and ignore meta descriptions

These are completely identical content that is pasted across different pages or websites. Because these aren't on your site, they're more difficult to control, but they also offer more credibility, as these factors serve as third-party ind…

Backlinks may cost a little more up front, but you'll find their cost basis more rewarding

Sometimes the way photo and video galleries are structured can create thin content. For example, creating one page for each photo without any text around the photo. Google is getting better at understanding which links are purchased in a w…

If you have one set of people working only on national SEO and another set working exclusively on local SEO, you could end up working toward different goals

If there was one thing that we could get across to those unfamiliar with SEO, it's that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if …

Start looking at higher-profile targets especially ones with a national readership

Only 5% (or less) of top websites are performing at the level where black hat methods reap huge financial rewards, but even then the risks are just as great. Search engine optimization (SEO) is often about making small modifications to par…

The Knowledge Graph is always expanding, and it may one day replace traditional search

High-quality, timeless content performs better in search engines than short-lived articles. The presence of malware on your site won't directly harm your ranking, but the impact it has on the traffic you get from search results is just as …

Similar to the problem of duplicate content, duplicate metadata can also hurt your rankings

Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account (link is external) when assessing y…

The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take

Google, the best-known and most popular search engine in the world, is constantly tinkering with its search algorithm, forcing businesses to adapt. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much)…

Not just links, but content with passion, relativity, and understanding to the customer

The second link you earn will still have a measurable impact, but it will be significantly less so than your first. As part of this technique, keywords are very often repeated in metadata, in textual content, or link text to increase the k…

Keyword stuffing is forcibly putting too many keywords in your content to try rank higher on a search engine

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure …

There are now dozens of new ranking factors, stemming from third party sites and user reviews

You'll start your keyword research by selecting what I call "seed" keywords. Yes, indirect ranking signals are less concrete and less predictable than their direct counterparts, but if you look at averages, they're definitely worth pursuin…