All you need to do is add any appropriate hreflang tags in the body of your web page

Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term…

Add value to your customers, and they will add value to you

Product-specific, consumer-oriented, and target market research assist marketers in understanding the ways in which products are viewed and purchased. Pick words that are clear to the topic of the page and intent and stick with them in the…

In some cases, you may never get there - don't be afraid to shift your focus to other organic opportunities

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. Visibility through organic search is the visibility of your website …

In some cases, you may never get there - don't be afraid to shift your focus to other organic opportunities

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. Visibility through organic search is the visibility of your website …

With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results

If high-quality content helps your site rank higher, then logically it makes sense that low-quality pages could hurt your Google rankings. Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of r…

With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results

If high-quality content helps your site rank higher, then logically it makes sense that low-quality pages could hurt your Google rankings. Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of r…

Currently, tailor-made websites accompany many direct and email campaigns

Let's discuss each of these in turn. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. The "right" keywords allow youroptimization efforts to happen quicker and produce the best o…

Currently, tailor-made websites accompany many direct and email campaigns

Let's discuss each of these in turn. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. The "right" keywords allow youroptimization efforts to happen quicker and produce the best o…

Try to keep your site simple but effective

Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. The file path and file name is an actual ranking factor. Having a mobile friendly website is an absolu…

House SEOs sometimes have the ability to see large amounts of data sets if they are in publishing or e-commerce properties

Finding ways to influence the consumer purchasing process constitutes a vital marketing communications activity. When you architect a website and you place SEO at the forefront of a web project, you're doing two things simultaneously. You'…

Research your competitors - now you've got your list, look closely at their websites

Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. To improve response rates, advertisers have created increasingly complex targeting campaigns that …

And do your keywords match the title tag in what they say the page is about?

Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. At times, this could be a call to action for further research or a call to action for further minor tweaks. When it comes to large …

It's important that we outline what we classify as a website migration before moving forward

Do not confuse search engine verticals with vertical search engines (which specialize in specific areas or data). Use social media networks to promote other people's content as well as your own. People generally know if you've taken action…

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take

One good way to know what's coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google's own blog. Plenty of information, and in the end, you only go through the most relevant. But how do you get …

'Content is the King', it is rightly said as the ranking of the website is dependent on the content of the webpage

Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on your site, but other times your site can be affected by bad content and Google will not warn…

One of the best tools available to help you measure the success of your SEO campaign is Google Analytics

So testing for speed is something that should be done on a continuous basis to ensure your site is always available and always responding. In fact, if you overuse keywords, you'll be penalized. You wouldn't write a novel using the same phr…

Google assumes that users search for information and not advertisements

For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called "…

Keyword development is one of the most important on-page optimization strategies

A good structure can help search engines understand your website. As search engines become more sophisticated, there is a greaterfocus toward relevance and semantics in search engine results pages (SERPs). Make the Most Out of Your Content…

For years, we've heard links compared to votes, where the more votes you get, the more authoritative (or popular) you are

It not exactly best practice SEO in 2018, and I'd be nervous creating any low-quality pages on your site these days. You can't expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This…

Domain selection, web server configuration, and sitewide performance tuning are all part of on-site optimization activities

They make sure the message cuts through noise and clutter. So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Really want people to read your articles? Use number…

Website migrations come in many flavors; some are tiny and others are massive

A strong brand creates major advantages for any good or service. Minority members constitute approximately 41 percent of the 54 million Twitter users. Take a look at which sites are currently winning the front page for the phrase you are h…

Website migrations come in many flavors; some are tiny and others are massive

A strong brand creates major advantages for any good or service. Minority members constitute approximately 41 percent of the 54 million Twitter users. Take a look at which sites are currently winning the front page for the phrase you are h…

A web crawler is an automated program that systematically browses the Internet for new web pages

Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. Knowledge gained from one product can often be transferred to other, even unrelated products. Here are some be…

Guerrilla marketing requires an aggressive, grassroots approach to marketing

SEO is alive and well, and its just as powerful as it ever was. It is important to have backlinks from quality sites, and those backlinks should be contextual. Search engine optimization is a tool to improve a web site's visibility in sear…

Many of the modern search engines now boast upward of a few billion indexed documents

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over whe…

This is a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to

The next level of the IMC pyramid adds database and direct response marketing programs, personal selling, trade promotions, consumer promotions, public relations efforts, and sponsorship programs. They follow the same methodology, staying …

A recent statistic from Google research details that for every additional second it takes a page to load, conversions can fall by 20%

Research your target audience - If you've ever tried to do anything in the dark, then you obviously know how difficult it can be - trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. The se…

Potential readers will know, upfront, exactly what question your content is going to answer, which is valuable

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. This format may be found in highly competitive markets in which intense rivalries exist betwee…

With the rise in the use of Smartphones, over 50% of searches on Yahoo are now mobile

This is blatantly untrue and, so long as you follow the best practices, you'll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time a…

Content with no links can go only so far with Yahoo

You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. Some businesses don't like seeing their competition rank highly in the results along with them. But this mig…