Can bread crumbs make a huge difference to search engine optimisation?

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. If they’re cloaking information, are they who they say they are? Twenty years ago, the World Wide Web as we know it today didn’t exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day).

Reasons that marketers love keywords

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Write locally oriented content: It’s one of the best things you can do to improve local rankings. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously.

The reason everyone loves web portals

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. The search engines will act rapidly to penalize sites that contain viruses or trojans. Long tail SEO can attract traffic.This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults use it because it makes them feel “tech-savvy”.

As heard on the Google grapevine

According to SEO Consultant, Gaz Hall: "To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! So for all of that, if you can accomplish it, you’ve got a great career ahead of you in this “world of SEO”. An index is another name used by a search engine for a database. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. Quality images, tagged with good keywords, can also help your rankings with search engines.

Can bread crumbs make a huge difference to search engine optimisation?

Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. SEO in Digital Marketing  Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. after coming up with all possible variations of ‘B’. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases.

Assessing historical progress and how you've been helped by blogs

One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. The standard rule of thumb is a minimum of 200-300 words per page. CSS files should be free from syntax errors.

More focus is put on nofollow links

Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Please ensure hitting all the elements as you go. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms.

Let's talk about 301 redirects

You need to advertise to reach new customers and market your products or services. The combination of SEO and conversion can result in a lift in organic results. In a world where 14percent of people use the internet every day to find a local business, this is a significant loss. You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search engine is known as a search query.

Unlocking the mystery of long tail search

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. After crawling the content, the Spider stores a particular page in a database. One way to approach SEO is to write catchy headlines. When moving a page with many backlinks, it’s extra important to use permanent redirects so the search rank of the page is maintained. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link.

Long Tail Traffic Is Hiding In Long Form Content

According to SEO Consultant, Gaz Hall: "Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions and sales. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. SEO is a time consuming effort which most people running an online business do not have. More leads should bring additional sales and opportunities.

More focus is put on nofollow links

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. But it didn’t happen.  reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience.

Be clear, truthful and accurate when it comes to metrics

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural.

The death of googlebot crawlers for now

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. In this case, it’s smart to keep the resources, history, and knowledge in-house.

Headings and white hat SEO

With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right.

Search marketing implications related to comment spam

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Sometimes Google throws little wrenches into the machine. The analytics instrumentation becomes especially important when it comes to assessing performance. How do site changes effect SEO? Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better.

Some people wonder whether it’s worth doing keyword research at all

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong. CSS errors could also impact search rankings as for example Google says pages can be penalized if CSS causes page content to be hidden. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term.

The death of googlebot crawlers

Remember: quality will lead to your content being shared. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Even ifyou stop your SEO it’s likely the work already in place will have some lasting effect. Google has been trying to understand social. The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’.

Learning about search queries is not difficult if you have a good teacher

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. You just show up when they are looking for businesses like yours. Especially for local or smallbusinesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence.

The latest trends in keyword research

When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. Good SEOconsultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Both Google and Bing take page-loading speed into account in their website ranking algorithm.

Make sure you know exactly what you're doing with SEM

There’s no actual “hacking” happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. SEO is something that is constantly evolving and changing. What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine.

Lessons I've learned from link bait

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. There are many reasons why SEO is an important part of your marketing strategy. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page.

The ultimate revelation of long tail search

According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "There’s so many different types of sites, different ways that you can optimize, different types of optimizations you can try to achieve from different page rankings and different styles of search results." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! After all, 75% of Google’s clicks are from the first page. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. First, improved search engine rankings will ultimately drive more organic traffic to your website. All youneed to do is include enticing call-to-action in the content to compel your blog visitors to subscribe.

When auditing your site, take time to think about RSS feeds

Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. Long titles aren’t displayed in full in search results which can be unhelpful to users. Multiple tracking studies have shown that we scan the page in an F-shaped pattern: we start in the upper left and then move down the left margin. When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data.

The latest trends in keyword research

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content from websites. Whatever the specific tactics or methods used, this process is known as indexing. Indeed, search engines attempt to scan and index the entire online universe. By doing so they can show you the relevant information when you search for it. The color of the cowboy’s hat denoted if it was a good or a bad guy riding toward the protagonist. Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. Once you’ve found out your site speed score, you can start making actionable changes to improve your page speed. The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service there are some that don’t.

Bucket brigades based on site submissions

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract.

Add Content Expiry Headers

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign: It is also in your best interest to understand that Google wants to present the best and most useful answers to users. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy.

Fun with doorway sites for now

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Currently more than half of searches account for mobile devices. SEO signifies search engine optimization, which helps in increasing the visibility of blog, site or pages in Bing, Google and Yahoo. SEO in Pocklington is here. Did we forget to mention that the algorithm will affect search results in all languages globally? Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain.

How Should You Use Search Activity Data?

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content that gives them the information that they seek, your SEO is going to improve. If you aren’t choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines.

Bucket brigades based on site submissions

Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. With that said, proper SEOdoes take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of the huge potential of traffic and sales from organic search.

If you ignore nofollow links, you're missing out on a lot of potential customers

That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. White hat SEOs operate above board, performing work that will benefit their sites long term. Click submit and see if that content appears elsewhere on your website or on the Web. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length.

Let's talk about splogs. baby

Many webmasters only want to rank well for single words (rather than chains of words). One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Bad.   shallow,highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices.

Things that make you love and hate cloaking

The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed from the index or before any of the pages do get indexed.

Authority Websites through Google Search Console

Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say that not including visuals is a colossal mistake. What could you do to extend your content’s lifespan? Are they keywords with a history of high click through rates (CTRs) and conversion? One way to approach SEO is to write catchy headlines. That becomeseven more valuable when you consider that only 8.5% of all traffic makes it past the first page. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site.

Optimise your site, paying special attention to bounce rates

According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! It’s super tempting to right (perceived) wrongs online. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. Be cautious of sites offering “exclusive placement” for pay. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice.

Let's talk about splogs

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords and long-tail keywords. Look at who is on top, then run reports on what they’re linking to and who is linking to them. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text).

Great ideas about bread crumbs to share with your colleagues

There’s just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest.

Make it sufficiently broad in terms of plugins

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. To keep readers coming back for more, year after year, making relevant content that sticks is necessary. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. So I'm going to carry on using ALT text on my images, even when they contain no information.

Myths and misconceptions about search queries

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Simply, when you’re in a rush and using such a small device, speaking is much easier than typing your question out. Within afew years, everything changed. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject.

Optimise your site, paying special attention to URLs

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. That’s really easy, easy answer: it’s Google! A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered. How do site changes effect SEO? Search engine guidelines have evolvedfrom the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways

Increase Organic Traffic by the manipulation of web 2.0

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "It’s sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. Sometimes the first step is not to do the right things (better), but rather to stop doing the wrong things.

Remember that googlebot crawlers make the web go round

Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. For example, if your product page is thin, you can add unique content in the form of a detailed explanation. A particular web page or content can be retrieved from the database by using a keyword or a related search string. If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design.

Make it sufficiently broad in terms of plugins

Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. Many detailsare involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. These techniques don’t provide users with substantially unique or valuable content, and are in violation of our Webmaster Guidelines. Optimizing content can definitely help search programs, but it cannot lead them. There is a very thin line between reasonable duplicate content and thin content.