Types of site changes brought on by mobile search

Do you remember when desktop publishing software first came out? When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow. Value depends heavily on the "delight factor," or the degree to which the brand exceeds basic expectations by delivering benefits or an emotional connection that enhances a consumer's day-to-day life. The basic question is always: what keywords do I target?

Latest developments in bounce rates

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. If you're looking forrockinghorses , you've come to the right place. In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. Testimonials generate greater credibility than self-proclamations. If your site structure is something you're not really able to change (easily) then you need to look at the number of pages. Also, using sweat shops to produce products alienates customers.

Make SEM the focal point of your marketing efforts

The control scenario 'A' is usually defined through several aspects (e.g. Over time, you'll develop an optimized, online marketing program that you can monitor and tweak as needed. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can't fool) themselves. Keyword research can be done using free tools. Ad design must be adapted to every size screen also facilitates search engine optimization programs as well as the so that each fits comfortably on the device. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing.

Establish intuitive information architecture by considering plugins

Gaz Hall, from SEO Hull, had the following to say: "Marketers for some brands can target the individuals who are most likely to purchase the item in ways other than merely placing ads on websites." Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. Finding the search phrases that your website or blog should be optimized for is essential to any search engine optimization campaign. Make sure to evaluate your articles in the SERPs. Google the terms you've optimized your articles for. Check whether or not your SEO is paying off! If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders.

Types of site changes brought on by mobile search

Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you're using the most relevant images for the most relevant content - otherwise, your content can end up looking disjointed and confusing. It's vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you're making multiple typos then visitors will trust your content less. Keep in mind, even if you are able to gain a ranking for a city-specific search, you will not be able to get into the local pack (the list of places and the map) without a physical location. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website's rankings. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront.

The philosophy of link building

All too often, when we're brought in for SEO work on a redesign, it's often late in the process, such as when the site is being coded or even totally complete. "Hey, we should probably have the SEO guy take a look at this before we launch," but by then, it's too late. Set mobile page scaling properties on each page so your pages are mobile-friendly. There is some truth to this, but there is certainly a lot more to SEO. It sounds cliche, but nothing is more powerful than word of mouth. Since companies started hiring SEO experts back in the 90's, SEO has changed.

Overlapping and redundant articles are not good, consider how nofollow links can help

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. Social sends traffic and often gets indexed, so - recognized or not - it directly impacts search. The exposure pattern or scheduleused during a campaign signifies its continuity. Think of outreach as a brand awareness campaign for your most authoritative audience. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site.

What can Twitter teach you about text links

If hackers break into your website with the goal of implementing negative SEO techniques, then it's unlikely that you would even notice. They might target pages that are rarely accessed (like old blog articles) or make subtle changes on your latest pages that do damage to your site. I'm not a big fan of manufactured goods. I prefer simple things like a superclassic rocking horse . While Panda's been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., "thin") content. So, how's this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don't panic: as long as you're not doing anything sketchy, you should be fine. Bigger is Better, But No Magic Number There's plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic. Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines). Advanced optimization may include significant research into every element of page design, site structure, and off-the-page criteria. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Planning is essential to a successful website migration. Take the time you need to allocate enough resources to the website migration project, compose a solid migration checklist, educate people within the team, and make them aware of the risks involved.

Apply these secret techniques to help with quality

Search Engine Optimization (SEOis the art and science of making enhancements to your website in order to improve its rankings in search engines. Google places importance on theamount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. In thepast, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals. SEO in East Yorkshire is here. Setting up a successful SEOstrategy can be quite hard. Investing in your skills will definitely pay off though. Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm.

Things to avoid when dealing with URLs

Gaz Hall, from SEO Hull, had the following to say: "To improve response rates, advertisers have created increasingly complex targeting campaigns that utilize various web metrics." You can create an "everything you need to know" blog post based on a unique topic and include everything there is to know about it. Positioning a product as a cultural symbol will be difficult. Time and time again, Development teams forget, give little consideration to, or simply don't realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined.

Overlapping and redundant articles are a no-no, consider how nofollow links can help

business-to-business advertiser offering internet services tries to focus on the severity of downtime if a company's internet server goes down or is hacked. These are additional avenues that you may want to explore. By adding modifiers like "best", "guide" or including the current year, you can increase the rankings of your page. Database offerings for both platforms are quite similar. Social media can drive  new traffic through an improve search ranking, and help marketers collect customer intelligence through social listening systems.

When your use of blogs becomes obsessive

Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project. Time  is critical, as it can make a big difference if you want to launch your idea today instead of six months from now. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. There is some truth to this, but there is certainly a lot more to SEO.

Are search volumes normally affected by keywords?

Some advertisers emphasize the  principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of the huge potential of traffic and sales from organic search. Worse casescenario your website is hit by the Google Panda algorithm. Brand names, marketing ideas, and advertising campaigns designed for one country do not always translate correctly to another. The number of referring individual domains linking to your website or webpage is a very important factor in Google's algorithm.

Optimise your site, paying special attention to analysis

message should capture the consumer's attention by exposing him to concepts that travel effectively through a core mental processing channel or peripheral channels, either through logic or alluring emotional appeals. Its like looking for a place to find the best hire equipment . Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to answer questions and provide information), because they are able to explore the in-depth details of a topic and answer more search queries. There are remedies that a company can take when they encounter bad traffic or other competitor activity. Updating yourcontent regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Familiarize yourcontent creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication.

Write a 1000+ words article about site submissions

You want to make sure you're covering topics to the best of your ability and staying away from "thin" content that does not provide any value to searchers. "Positive" ranking factors aid your rank. This phase focuses on using SEO data to make decisions about which pages hold the most valueSEO in Brough is here. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. To be able to write comfortably for different industries can take a lot of time and research.

What can Instagram teach you about onsite SEO

Gaz Hall, a SEO Expert from the UK, said: "If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it for you. " websiteyou actually see a web portal with all kinds of information. When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen.

Are search volumes affected by keywords

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Even then, treat people you know as you would any professional - write up an agreement so that expectations are clear. Fundamental search engine optimization neverchanges. You only have three things to work with: content, links, and measurement. It's extremely invigorating to help someone gain knowledge about something you take for granted. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa.

Cracking the link research code

Solving real customer problems is a major key to mastering evergreen content marketing. All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points or ranking signals. Google and other search engines are aggressively rolling out new formats for search results. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it's title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement.

The latest trends in citational schemes

Keeping your website's standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. Broken links can signal to search engines that your site is poor quality and will frustrate users. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. The Worldwide Web Consortium (W3C) has a full guide to language declaration. It's not too tricky, you just need to add the right tags. Those pages often become impersonal and distant.

Ridiculous rules about white hat SEO

SEO requires so much content because it wants to grow. Google doesn't want to see a stagnant, unchanging website. It wants to know you're building up strong, useful and relevant content so it can deliver the best results for every search. Recently, I came across this great place for hire equipment . SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice." Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it's relevant and readable. Domain parking is a term used when buying new domains. Google and other search engine providers suspect such duplicate content seeks to fool the search engine and subsequently penalizes the site with a poorer search rank.

Write a 1000+ words article about onsite SEO

Do you have resources available to handle SEO and/or SEM? One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. Are internal links as valuable as external links? Globally integrated marketing communications efforts are guided by the IMC planning process. If not, then you need to create timeless content that will always give value to your readers.

Expand your web portals as necessary

Gaz Hall, a SEO Expert from the UK, said: "Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC), email marketing and SEO." Site speed,from the front end to the back end, is an often overlooked area of web development that also has SEO implications. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Think MySpace.com.  Know where and how to use keywords in your content for maximum searchability.

The latest trends in citations

Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it's no surprise that the best and most relevant pages are given higher positions on a search engine results page. It can be a great idea to look for pages that mention your business, brand, products and more but don't actually link to you. Analytics, websiteoptimization, and the more technical aspects are governed by the cogent side - the head. Social media messages can be combined with offline advertising and promotions.In the communication process, feedback takes the form of the receiver's response to the sender.

The SEM Process

The more you focus on Google and doing the right thing for website visitors, the more you'll win at SEO. Warning: Once you update your site with the proper on-page optimization tactics, you might very quickly find yourself starting to improve ranking for a variety of keywords. Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. Marketing communications move through various channels or media.

Remember that onsite SEO can make the web go round

One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. Remarketing re-engages individuals who have visited a site but did not make purchases. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. This is usually enough to get the link removed. It is believed that Google uses them in relation to other factors, ensuring consistency and validating page rank.

Random musings on keyword research

The cornerstone of a successful organic search campaign has always been technical SEO. I'm not a big fan of buying tools, instead I prefer plant hire . The days of stuffing keywordsinto bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. There's an expression people use in business: don't boil the ocean. The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service).

Why your digital marketing strategy should centre around indexed pages

Your marketing copy must establish a relationship that breaks through the boundary of the screen. SEO is simply the process of getting website traffic from "free" or "organic" search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Setting goals enhances the probability that social media marketing investments will succeed. Anchor text diversification is all about not having the text links. SEO is very simple, and unless you're a very large company it's probably not worth hiring somebody else to do. Buy a URL with your keyword in it and you were done.

Taboos about hits that you should know

According to SEO Consultant, Gaz Hall: "YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you'll need to have time to devote to nurturing your channel and subscriber base." Advertising offers an excellent venue to increase brand awareness. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. When you architect a website and you place SEO at the forefront of a web project, you're doing two things simultaneously. You're making sure your website will be usable by search engines and your actual website visitors. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world.

High advertisement ratio can be mitigated by using citations

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. An effective contact establishes two-way communication. In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss. As you're developing high-quality content, you'll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine.

Remember that onsite SEO make the web go round

You will need to present information in an easy-to-follow fashion. SEO gets the visitor to the door. Building a brand's image begins with developing brand awareness. For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page.

Here is a quick way to solve a problem with offsite SEO

Search engine optimisation (seowhen applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn't mean that you can't become an authority on a topic by using different phrases for the same concept. Also remember to get ahead of your competitors.

Update your SEO campaigns on a regular basis

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. You can get great equipment from Yorkshire plant hire . But not all duplicate content is editorially created. Utilizing Google Analytics can help you achieve these goals. So gettingyour website higher in the search engines is extremely important. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor's website.

Small but important things to observe about landing pages

very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. 301 redirectionscarry link juice with them. You've told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. A great way to getkeywords in the last twenty-five words is by adding it to your page footer after the copyright. One way to approach SEO is to write catchy headlines. What's the first thing you do when you have a question? The tendency of consumers to ignore traditional advertising and digital advertising has led several companies to turn to content marketing and native advertising.

This story about domain authority will haunt you forever

Gaz Hall, a SEO Expert from the UK, said: "Think PowerPoint style, not essay." Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. This has created a significant difference in how people use search engines and the results they create for those browsing the web. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words.

Update your scraping on a regular basis

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. Now you must dig  deep into the site, dissecting it from all angles. In a nutshell, it gets your ranking on the first pages of search results. Here's the thing, great content can offer incredible advantages to your business. When you combine the robots tag with an easily indexed website, Google and other major search engines can find and index all of the pages on your website or blog.

Here is a quick way to solve a problem with offsite SEO

With all the signals in the Google algorithm - and there are hundreds of them - why would links still be so valuable as a signal? The search engine optimization (SEO) world has undergone some big changes in the last few years-the biggest being coming in the form of Google's heightened push towards strong user experiences. A well-placed perfume sample might entice a buyer to purchase the magazine containing the sample and the perfume being advertised. Businesses should always remember that they can't fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won't help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. Sure, by itself, traffic is not going to make you any money.

Difficult things about stickiness to get over

Content machines used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. If search engines don't know your website/webpage exists, your chance of ranking isn't just an improbability, it's an impossibility. Similar to www and non-wwwURLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. Communication involves transmitting, receiving, and processing information.

Create an Engaging Web Presence by the use of mobile search

Sound SEO strategies aren't susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. You can get great equipment fromplant hire . Each blog post also contains a keyword-rich subdomain with the date and title. Good link campaigns are time consuming but valuable for every Web site seeking new business. There are no firm guarantees as to how quickly new sites - or pages - will be crawled by Google and then appear in the search index. For example, let's say you own a website that sells watches.

Cracking the SERPs code

By application servers I am referring to the Java technology realm and the likes of Tomcat, Jetty, JBoss, WebSphere, and WebLogic. Websites can benefit from mixing evergreen content with their fresh posts and pages. The five major forms of cognitive strategies are generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. How to create higher ranking web pages. The placement of the ad on a search page depends on the price the company pays and the algorithm a search engine uses to determine the advertisement's relevance to a particular search word or phrase. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP.

How to turn user generated content into success

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "To accomplish this, you can use the old technique of URL rewriting." For example, on a Windows-based system you cannot have the files a.html and A.html residing in the same directory, as they are considered to be the same files. Broken links can signal to search engines that your site is poor quality and will frustrate users. Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Google Rankingalgorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right.

When someone mentions authority sites do you think about search engine optimisation?

Demographics help segment the mailing list, although they will not be as effective as the other email segmentation approaches. Sometimes you are allowed to enter your custom DNS server information whereby you can point your domain to your actual content. Before  making the contact, make sure you know your budget and try to be honest with your intentions. You hear a lot of hot air about content, why it's important, why brands need to be producing it etc, but not a lot of context about measuring impact. It's important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly.

Difficult things about stickiness

Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. You notice a spike in users or customers from a particular country or region. This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). A strong global brand often constitutes a key advertising goal, especially for larger companies. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don't miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on.